Research On Image Building And Communication Of XPCC Universities

Corps colleges and universities were born under the demand of the corps' cultivation development,so the influence of corps spirit on corps colleges and universities cannot be ignored.The corps spirit has been running through the whole process of the development of corps colleges and universities,making them widely recognized in xinjiang and even in the whole country.The development of XPCC universities is also a process of its image building.Shihezi university was formed by the merger of four universities in 1996.Its development has gone through three stages: the foundation period of the founding of new China,the setback period of the cultural revolution and the great development period after the reform and opening up.In this process,the spirit of cultivating and guarding the border areas has been running through all the time,and finally formed the school-running characteristic of "service as the purpose,development through contribution".Tarim university inherited and carried forward the "spirit of resistance" and the "spirit of nanniwan",and condensed into its own "spirit of populus eupoplar" in the 60 years of development,and finally formed the school-running characteristics of "populus eupoplar spirit to educate people and serve xinjiang and the border".The anniversary is the best opportunity to display and spread the image of the corps.The university celebration has become a cultural phenomenon,which has the function of condensing the university culture,spreading the university idea and condensing the university strength.Therefore,colleges and universities must pay attention to the image display and communication in the celebration.Using UIS theory to analyze the concept image,visual image and behavioral image in the celebration of the XPCC universities,it can be seen that visual recognition and visual communication are the most intuitive and effective in the image building and communication of universities,among which the three visual recognition elements of university logo,university standard color and university standard character are of the most guiding significance.The XPCC spirit has positive significance for the image communication of XPCC colleges and universities,which can make the concept identification,visual identification and behavior identification more prominent in the image communication of XPCC colleges and universities.The corps spirit also plays an important role in enhancing the external attraction,strengthening the cohesion of teachers and students,and improving the construction and development of colleges and universities.XPCC colleges and universities can achieve image communication through interpersonal communication,organizational communication and mass communication,among which mass communication plays a leading role.Although XPCC colleges and universities have successfully shaped and spread their own image with the help of the anniversary,there are still some deficiencies in the image communication,such as the lack of communication skills,the lack of effective communication with the outside media,and the borrowing of communication objects.XPCC colleges and universities should take the initiative to improve the media control ability of image communication,accurately locate the audience group,and establish smooth and effective communication channels so as to achieve good communication effect.