Analysis Of Sport Medium Market

As a kind of mass cultures form, The sports has the profound influence to the human society, the prosperous modern social economy and the increasingly developed dissemination technology give the sports recent meaning and suit the conduction function, the intervention of mass media unlimitedly expanded the sports dissemination space, causing the huge effect that the sports has displayed in the social culture information and in the commercial information dissemination, In term of the company, the enterprise, the organization and even the country, the sports all was the special media which is full of charm, possessing the most ideal media function. The sports medium market has the function that propagandize sports, attracts patronage, opens up the market and enriches people's life, but our country's sports medium market still was at the start stage.In order to understand the present situation and study the law of development of our country's sports medium market, this article uses the method of document material, method of comparative analysis, method of mathematical statistics and the method of induction summary, from the angle of the news communications study, the sports study and the sociology it analyzes basic pattern of our country sports medium market, and synthesizes the characteristic of our country sports medium market as well as the open question , including the athletes (sports star), the Sports Team medium market, the sports organization medium market, the market of the rights of using sports event special permitting (sports support) , the market of the sports event television broadcasting right as well as the sports media market. And proposing the development countermeasure correspondingly is for the purpose of providing some mentalities for the development of our country sports medium market.