| With the highly commercialization and profession of sports, sports business and sports industry were boomed around our nation through the last ten years and hence brought sports industry more opportunities in Beijing, especially after we won the bid of 2008 Olympic Game. Meanwhile, as a media between athletes, sports clubs, sports organizations and sponsors, sports brokers and sports medium involved in most of the sports business such as athletes transfer and events management, take a more and more important role in promotion of sports business. Sports agent is the outcome of sports professionalization and commercialization. Although sports agents presented themselves rather late with a low base start in China, they developed quite fast and shaped some certain systematic base. The sports agents'organizing, managing and training mechanisms have taken shape and great achievements have been reached in respect of athletes'agency and sports events agency.Currently our country athletics broker the existent key problem in the development: The problem of sports management system; the problem of sports broker market's level; traditional view block sports broker to expand; shortage of professionalism; small scope of business; unreasonable of knowledge composition; inaccurate message; disequilibrium development; less scope of business; jejune operating procedure; low level of the operations and the basic essence in management; scanty management; be lacking reputation; insufficient self-discipline; not enough message; the bottleneck of data to survey is hard to break. The key factor to effect development of our country sports broker: scopes and rationalization level of athletic sports industry; the sports management system adaptive capacity; completed degree of self-discipline machine processed. The countermeasure of the country sports broker development: to construct legal system and institutions and machine processed; to reform sports broker managerial system; to establish high basic essence ranks of sports broker; to establish scientifically system of examination and train; to change traditional view of scornful sports; to establish marketization notion; to join international market; to establish sports broker association and to enhance trade self-discipline.This thesis devotes itself to athletic sports industry in Guang Xi, for the reform of athletic sports system must have correct guidance, but there are few theses that deal with sports brokers and sports medium in Guang Xi. The basic condition of Guang Xi sports brokers and sports medium is investigated by means of document data, logic analysis, interviews with experts. The thesis researches the management and countermeasures of sports brokers and sports medium, concentrate efforts on the development of sports brokers and sports medium in Guang Xi.Guangxi sports brokers and sports medium current situation: Guangxi only hold one sports brokers training course with 35 attendee little then other city. In these people nearly undertake sports management. Currently, there is no specially sports medium .Some advertisement company play the role of sports medium. That effect sports management to development. Guangxi athletes'agency supply condition: athlete resources supply is limited. Sports events agency supply enlarge scale administration invasion. Unique regional economies vigorous expansion economy to promote public consumption level bring about change of athletic sports industry development , promote sports management, lay the foundation of sports brokers and sports medium. The countermeasure of Guangxi sports broker and sports medium development: 1. to strengthen policy to assist; 2. to establish regular locality sports brokers law; 3. to improve sports broker and sports medium administration system; 4.to develop sports industry and sports market; 5. to improve train system and sports brokers synthesized capability; 6.to establish sports broker association and to enhance trade self-discipline; 7. to update thinking, to publicize work.
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