Research On The Development And The Countermeasures Of National Educational TV Programmers

Educational TV Station is the specilized TV which is hosted by educational departments. It is under the commend of educational departments,while broadcating and television sectors in industrial management. After the adjustment of construction, by the year 2005, there had been about 50 educational TV Stations nationalwide. In recent years, with the cutthroat competition of wedia industrilization,educational TV Stations at different ranks has fallen into dvleremds at varions levels. In order to occupy market share, Some local TV Stations open technological or educational channels one after another, only lending to a pernicions competition with local educational TV Stations. Moreover, the phenomenon of encroaching the educational channels is serions. In addition, the educational TV Stations are being bothered by recognition, management, coverage rate, money shortage, unspecialization which exist commonly in development. Apart from that, due to the accelerated development of cyberization, industrialization and informationization, the challenges brough by the satellite TV .digital TV, IPTV have pat the educational TV Stations into extreme predicament. How should educational TV Stations struggle for survival and development between the severe challenges and confusions?The paper has the openation princitoles and developing situation of present education and broadcasting and television industry as basic points,putting forward the solutions for educational TV. It has also thought and explord actively about how the educational TV Stations survirel, develops and enlarges. This paper discusses the solutions mainly from the following points:First, Keeping the education nature of the educational TV Stations,developing the special path for education. Second, from analyzing and understaneling the environment for television media, it presents how to construct media brand, to build up the core competition and so forth. Third, so as to turn the educational and television advantage into industry advantage, we must set up the new concepts of modern transmission about large_sized industry, large_scaled operation andmass transmission, and adopt various effective marketing strategies. Finally, it puts forward that we should take advantage of educational TV, develop cyber educational TV, introduce interactive TV, propel the digitization of educational TV , to make the educational TV Stations gain a foothold in digital age.