On Current Situation Of Urban Leisure Sports In Jiangxi Province And Strategies Of Its Development

In the 21^st century, People's view on individual health and growth has changed greatly, into an all-dimensional perspective , People care more about their own health and require more on the quality and quantity in leisure activities, since leisure activities have raised , Sport with its uncomparable value occupies an important pant of the activities, Leisure sports' is an inevitable outcome of social progress.As Jiangxi is located in undeveloped central china, leisure sports in that region began at a later time and its studies are also at a primary stage. Target at 1000 urban inhabitants selected randomly from five cities Nanchang.. Ganzhou Fuzhou. Shangrao and Pingxiang, this study investigates the current situation of urban leisure sports in the province, with help if literature reference, logic reasoning, questionnaire and statistics, ect. The study makes a well understanding of the current situation, the characteristics and the existing problems, It reveals the major factors affecting the development of the urban leisure sports in Jiangxi province, and proposes workable strategies, Prouding theoretical guidance and decision-making reference for leisure sports in Jiangxi and regions with similar economic development. Main conclusions of the study are as follow:As the leisure time of city habitants has increased obviously, leisure sports has become a positive leisure life style of city habitants in their leisure time; the choice of the sports events among city habitants shows multiplicative, the middle age people 'and the youths usually choose highly intensive "antagonism" sports events such as ball games, running and swimming, the middle and old age people usually choose low intensive sports events; most city habitants choose parks, public gym buildings and so on,as the places to hold leisure sports activities; concerning city habitants' sports consuming, there are phenomenons of low consume level and unreasonable consumption structure, this is primarily material object comsumption in consumption structure, less participation and watching sports comsumption.The results indicate six categories of major factors affecting urban leisure sports in Jiangxi: (1) urban inhabitants' idea of leisure sports; (2)their income ;(3) existing...