Effects Of Mass Media In China On CBA Baketball Games

There are many factors affect the development of CBA Basketball League Match, both objective and subjective factors, micro and macro factors. Among all these, such as match level of CBA, players'education, condition, coaching ability, training and research level of basketball etc., mass media is one of important factors which restricted the further development of CBA. With the knowledge of relative subjects, such as media science, sociology, economics etc., this thesis studied how the mass media and its content have their impacts on CBA. It offered reference to scientific study and other people who are interested in this field to improve CBA's fame value, to promote better and faster development of CBA.Mass media and CBA are both social objects, and the relationship between them get more and more close with the development of society and scientific technology. NBA basketball league match is now a prominent world brand. To some point, it is media that created the refulgence of NBA.Chinese professional basketball league match started in 1995. After 10 year, it becomes gradually the most important match in China. Accompany by media, CBA improved its pleasing to eyes, and its art. Especially in 2004-2005 season, the dean of China Basketball Administration Center, Li Yuanwei said 3 service policy, which include serve media, showed media had played an important role in the process of CBA's professional development.The study shows that mass media do promote the development of CBA league match. Mass media publicized CBA, accelerated CBA development, and at the same time, it had a function of supervising CBA in order to create a better environment and CBA culture atmosphere, to insure a healthy, stable and sustaining development. Mass media can also make profits for industry by attracting many sponsors in CBA.By the profits made in advertisement on TV and around the court in live broadcast, mass media bring along the prosperous development of whole media and sports industries. There is no doubt that CBA must rely on mass media to publicize its fame more quickly, widely and affectively. Mass media will perfect itself by relying on...