Research On Audience Value In Proffessional Basketball League

Professional basketball league in the sports industry competition performance as an important part of the industry, has formed a huge industrial scale, while loved by the public. In this paper, based on the research of many scholars put forward the definition of the value of the audience, from the Chinese men's basketball point of view the audience, the audience raised the value of the components discussed before, during, and after the audience the value, select the Chinese men professional basketball league CBA (Taiyuan Division) of the audience for the survey, the audience stadium atmosphere, team performance, performance and events supporting the referee, feeling the evaluation of the four study areas, in order to Taiyuan Division's professional basketball league to evaluate the behavior of the audience watch the battle, the development of the Professional Basketball League has some reference value.This paper adopted a literature survey, questionnaire, statistics and logical analysis, with the enclosed questionnaire as a research tool, participation in the design of the questionnaire used Likert 5 scale, with non-random sampling convenience sampling, questionnaire for the audience through the CBA Professional Basketball League before, during and after the whole process of economic activities, access to the empirical study of information. SPSS statistical software using the information obtained descriptive statistics, factor analysis, variance analysis, audience situation were compared between the the value of the component factors of the audience analyzed, and ultimately The results showed that:1. Audience view of the ball scene disparity between the proportion of men and women, mostly male, mostly concentrated in the 19-35 age Years; nature of many occupations to professional and technical personnel and student-centered, together accounted for 54.52%; chunk of the audience to the scene are by private car-based, and together are the majority; audience ticket to middle and low consumption of many types the main types of single-fare tickets, mostly for ticket purchase; sources of information talking to friends, television and the Internet-based.2. CBA Professional Basketball League (Taiyuan section) the value of the constituent elements of the audience, including stadium atmosphere (the audience cheer, interactive and music, stadium atmosphere, DJ performance, cheerleading performance effects of foreign workers and media reports), the team performance (operational tactics, and spot performance, teaching level, morale), the performance of the referee (referee instruments, level of law enforcement and fair) and secondary events (traffic, parking ease, location), the four main evaluation factors detailed under the total of 17 factors.