The Culture Construction Of The Consumption Space

The consumption is an activity which connecting economy and culture. It not only has economic and marketing significance, but also has some cultural and social significance. In our country, with the development of the people's living standard and the appearance of surplus economy, the cultural meaning of the consumption is getting more visible. As a result, the studies on the consumption sociology become a focus. However, in our country's sociological field, many studies are defined as the theoretical analysis; moreover, there are no sociological studies on the consumption space, which is a joint of the life system and the production system.This thesis is a study on the consumption space. It takes the typical commercial consume space—shopping mall as a research field and uses the paradigm of consumption culture. In addition, this thesis adopts the method of field research and comprehends a famous local shopping mall in the view of the semiotics. It discusses the course of the cultural construction in the shopping mall by analyzing the goods and the space—as the two essences in the commercial consumption space.This thesis shows that the shopping mall and displayed goods in it is get the cultural meaning by concerned symbolize mechanism. Due to the cultural construction, the shopping mall also appears some cultural meaning expect its external material function. The material goods in the shopping mall seems to be a kind of cultural products, moreover, the shopping mall itself become a symbolical space. It not only changes the nature of the shopping, but also becomes the symbol and the signification of free, happy and rich.