Shopping Center, Esthetic Thought Of Modern Consumption

This paper studies the object for the modern shopping center, the main application of semiotic method, the elements of the shopping center sign, symbol vocabulary of space and space to explore the law of symbolic organization, the shopping center's sign system and its information and the significance of the expression interpretation and analysis, and in the process of sublimation for the consumer who is reading the text-depth interpretation. In this paper, Fu Yi study, Fu and communication with the school's point of view of the shopping center in the space symbol is how to "code" and "decode" the audience how the space into the shopping center that is consumer spending process is studied.And local experiential shopping-G Shopping Center as a case study on the location of G shopping center, outer space, entrances, interior space and dynamic lines and activities, carry out a detailed system of symbolic discourse, exploring the G shopping center as a "wealth", "Happy" and "freedom" sign, bringing consumers a new shopping experience while full use of symbolic discourse to create facts profits.