The Study On The Choice Of Home Court City In China Volleyball League Matches

By documentary method and investigational method, field survey, qualitative analysis and quantitative analysis, this dissertation makes a study on the market styles and its zone definition, the choice of home court, the influential factors of the host city in National Volleyball League Matches as a whole system. Therefore analyze its potential development.Through analyzing the marketing of National Volleyball League Matches, this paper finds that the main consume audience come form students (form colleges and schools) and works (employee and cadre), so, clubs should take effective tactics to attract the potential audience according to the characteristics of the main current consume audience. The aim of marketing analysis is to define the market territory. This study holds that it is suitable to define the market territory of each club to their city. The host city is the main place for clubs to develop their business. It includes the main patron colony and their competitors. National Volleyball League Matches must make an elaborate program and deploy if they want to full develop their host city business.There are many factors exert influence on the choice of home court. It includes the managing board of club, patronage board, the managing central of volleyball league matches, the candidate cities, the club's status etc. The clubs are not the final decision-makers, so there must be a perfect regulation system to give the right to the club. The frequent changes of host city may confuse the club's future developing programs and block the advertisement to work lastly, reduce the enthusiasm of the audience. And what's more, the field and the equipment may be deserted at any time. The most contestable thing in the choice of host city is whether to choose a big city or...