The Consumption Culture Under The Background Of Mass Cultural

With the society industrialization, the development of city, the successive rise of the market economy and mass media, the contemporary society has entered the era of mass culture. The consumption has becomes a kind of outcome under the mass culture, people no longer have limited the functional consumption, take but generation of has the consumption of the meaning and the consumption of the value, in this consumption society, Consumption not only is a kind of economic behavior, but also is a kind of society and the cultural appearance, consumption has emphasized the sign of merchandise, the merchandise consumes to melt with the cultural consumption for the sake of the integral whole.This thesis takes the mass culture as the age's background, elaborates our country consume culture of characteristic and to social influence, and puts forward how to construct our country consumption culture in order to realize the diapason society and people to carry out a middle-class family life. Article first to the west consume the cultural theories of three kinds of representative's standpoints have launched description, comparing shortage of an our country consume cultural theories;...