Research That The Lewin Metal Of Behavior Uses In Building The Sports Goods Brand Of Our Country

American society psychologist Kurt·Lewin's famous Lewin metal of behavior, to a certain degree, revealed the general rule of human being's behavior and at the same time drew an element conclusion of the various factors that affect behavior. The conclusion is of high summarization and extensive applying, that's the very reason why it is generally being attached importance to and approved greatly by many scholars. The study based on the analysis of Lewin metal of behavior and attempted to apply the theory to the process of brand building, hoping that it could promote Chinese physical education instruments brand building from a whole new perspective.All the factors of Lewin metal of behavior contain the opportunity to build the physical education instruments brand, for instance: taking the advantage of physiological needs to build professional brand is suitable for the enterprise to break the brand shelter which has been set up by some famous brand, and it's regarded as a"Blue-Sea Strategy"for the enterprise avoiding the face-to-face conflict with the traditional powerful brand; Psychological factors stands a leading position of all the other factors that affect consumers'behaviors,so catching hold of the consumers'psychology during the different period and process is the basic of setting up a complete brand framework; The variety of geographical environment and climate confine consumers'behavior to a large degree. The shortcut to build a professional brand is to choose a certain object making it a leading brand in the field; Brand building should put emphasis on the differences among the different social cultures and cater to the consumers according to the various cultures so as to be accepted by the group from different cultural background, as the famous saying goes"When in Rome, do as the Romans do."The study made a further research on the basis of the related theory of consuming behavior and marketing, adopting the methodology of literature researching, interviewing, comparing, survey and logical summarizing, etc, combining the present development of physical education instruments brand at home and abroad, using reliable data analysis, came to the conclusion that making good use of Lewin metal of behavior can build a successful brand promptly and efficiently.