Private Brand Building Approaches BC High School

School brand-building is the new focus of school reform and development. Building schools brand is able to further enhance the school’s educational ideas and realm, capable of forming local schools and cultural personality. It also can improve the quality of education in schools, gaining more supports from the society, students as well as their parents. The author believes that the main contradiction in the development of China’s education is the shortage of quality educational resources and people’s demand for high quality education resources. Since the1990s, the issue of compulsory education school choice has aroused national attention."Sponsoring fee","donating tuition fees ""building fee" and other forms of school choice fees are banned, however, the effect was not obvious. This phenomenon continues to be the focus of attention. The reason is that we now we lack a "good school", which can grantee the quality of education. In other words,"School Choice phenomenon" leads to a lack of quality educational resources, resulting in improper and unfair competition. How can we solve this problem, and get more students to enjoy high-quality education resources? The author believes that the school brand building can vigorously promote the expansion of the high-quality education resources, which is the basic way to resolve this contradiction.Therefore, in this study, the author investigates private schools brand building background, and study the theory and basic concepts of the private junior high school education brand building. Then the author explores the junior secondary education in BC schools, analyzing the advantages and shortcomings of BC schools in the brand-building measures. The author also summarizes many problems BC facing in brand building, and provide some practical suggestions.Through the study, BC school can be more competitive compared to other schools, and gradually it can form a private secondary school quality education brand; On the other hand, it can provide more optimized suggestions to other private schools in building up a quality school brand.