Study Of Compositive Virtual Community's Development Model And It's Commercial Value

Along with network technology starting and the Internet development, the concept of virtual community enters people's field of vision. the rapid development of virtual community attacks to each aspect of the people's living and working .The concept of virtual community is opposite to the concept of entity community. People with common interests, experiences, specialties and similar background share information, help each other even trade with each other via internet. The virtual community's vigorous development has caused the theorist's and enterprise's attention. As to the operator of virtual community how to maintain the virtual community member's interaction exchange, attract more new members, how to use the formidable cohesive force among members and the platform coherency to find out its commercial value, as well as choosing what kind of business model to incarnate its commercial value better in the virtual space and the platform with such highly human spirits and strong interaction, is a problem worth discussed and with feasibility.This research first carries on the review to the Internet industry development, sum up the researches about virtual community by foreign domestic scholars , discovered that domestic scholars did the researches about virtual community mainly base on sociological and the management study angle. The original data they used in the analysis is mainly by the way of putting out the research questionnaire. the source of data from real website used in some researches is the data of user's behavior on some kind of topics. It is by chance nearly a blank that The researches study on user partial behavior of the large-scale complex compositive virtual community by using true log data of user's browsing websites. this has made up the flaw of domestic studies in this aspect. Secondly this research describes the development models of virtual communities and forecasts which kind of development model of the virtual community would be in the future. The third This research then analyzes the real data of the TIANYA virtual community with the methods of single dimension relationship analysis as well as the web browse flow analysis of data mining. This research studies on the characters of the virtual community members and their favors of the website version block and pages to discover its commercial value and understood member's demand. Based on this study unifying the Internet actual development condition and the technology, this research makes suggestions on its sustainable developmentbusiness model,attempts to solve the feasible problem on the business model which puzzles the virtual community operators. forms the following conclusions:1.The development pattern of compositive virtual community is to form the flatform to provide services with the web2.0 characteristic products, to gather users who can fully exhibit individualities.2. The compositive virtual community has formed the community website minute numerous advertisement value, the enterprise marketing value, the e-commerce value, infinite multiplication service value because of its sufficient users, the stable user colonies, as well as the kinds of individuality services provided to the users.3.Along with the network technology development, the compositive virtual community 's future development pattern will be a virtual community with a definite subject, enormous interaction between the user and the community, frequent between the user intercommunions among users, good interactions between the user and the merchant, the balance of informations and functions, smooth development of e-commerce.