| After nearly 60 years of development, NBA has become one of the world's most influential sports organizations. Owing to so many super basketball stars and exciting grace scene, NBA is attracting hundreds of millions of viewers and the fans across the world, giving a impetus to a few billions of people involved in basketball. Clearly, the success of professional basketball market does not only mean an access to the huge economic benefits, but the help with which the level of basketball will be raised and basketball popularized into public. With NBA's impetus, countries with higher levels of basketball have embarked on a career path, and professional basketball and commercialization have become a worldwide trend. In 1995, the Chinese Basketball Association organized China's Man Basketball A-grade League Match'(to be called CBA), the Chinese basketball started to step onto the professionalism path, In 2004, the Chinese Basketball Association formulated the North Star program for the development of Chinese professional basketball, and proposed a new four-in-one conception about competitive basketball, entertainment basketball, wealth basketball and culture basketball. Following the big goals, big opening, large integrated and big collaboration as working principles, a series of dramatic reforms for the CBA league ruled and sponsored by CBA were conducted, which injected new vitality into the professional league, led the community's concern about basketball and promote the basketball industry, so that more and more up-and-coming basketball stars were found. Now CBA league has now grown to the professional league with the best domestic image, the best reputation, most influential and the largest business prospects and market development potential. However, analyzing from the perspective of economics and business performance, the development of the Chinese Professional Basketball Club is not optimistic. NBA is the best professional athletic union in the world. NBA sanity high-effective management organization, in order to promote the look of the game to improve the game systems and train the high-level professional sportsmen, and "Best new transpose system", wage hat, luxury tax, promote the competition balance of clubs, with the centre of fans consume demands, provide full-orientation humanism service, provide the perfect consume taste for the audience, predominant media relationship strategy and development immateriality assets, and agile price strategy and full-orientation marketing, create super stars, high-effective sportsmen and games packing strategy, these are the key reason of their successes. Market comparison of two alliances of the various factors. Through the data collection, we focused on the analysis in professional basketball management system professional basketball club, contest Management structure and marketing strategy,putting forward some special laws effecting the success of NBA basketball market, which merits our reference and study. This paper intends to adopt the U.S. professional league of advanced business models for the merits of the development of professional basketball in the inadequacies of the solution proposed by some hoping to make the commercialization process in China Basketball certain reference value. |
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