A Study Of The Survey Of The Current Situation Of Martial Art Market And Its Developing Countermeasures

Since China opened its door to the world and adopted the reform policy, the economy of Hubei province has developed continually and rapidly and the living condition of residents has improved gradually. On the basis of being satisfied with living materials, people pay more attention to recreational and developing materials and pursue life quality. Meanwhile, the martial art has increasingly internationalized and it has connected with the Olympic Games. Under the circumstances, martial art competition market will face the new chances and challenges. However, as an important component of P.E. market, martial art is involved in problems at present, especially that as a component of modern martial art market, martial art competition market can't get rid of the influence of the system of the planned economy and it isn't fit for the development of Times. Therefore, the research on the martial art competition market of Hubei province becomes an important project needing to be resolved.This dissertation is based on the former researchers'study of the P.E. industry and P.E. market, it consulted a large number of scientific research outputs of market and sociology attained by Chinese and foreign experts, and it also used the method of consulting literature and datum, survey method, statistical method and logical analysis to do a research on the martial art market of Hubei province. Through the survey of the current situation of the martial art market of Hubei province, it analysed the existing problems. According to the traits of our province, it adopted expert survey method to construct the system of martial art competition market of our province and it did some research on countermeasures, which provided an important theoretical basis for our province's chief administrative department of martial art.In this paper, the present author did a survey and analyzed the current situation of martial art market of Hubei province, analyzed the audience, the media, the chief administrative department, the competition rules, the investor and the sponsors and exposed the existing problems: the immatureness of the main body, the maladjustment of the structure of consumers, the small-scale of consumers, the lack of wide propaganda, the irrationality of the structure of the chief administrative, the deviation of rules of the present martial art from the appreciative demands of the audience and the absent treatment of sponsors. On this basis, the research countermeasures were put forward: actively cultivating the main body of the martial art competition market, strengthening the movement of the martial art competition market, widely establishing the system of propaganda, improving the degree of propaganda, enhancing the reform of competition regulations, reinforcing the internal administration, improving the ability of facing the competition and strengthening government's supporting policies.