| The people now pay more attention to the professional image, and excellent professional image is good to the employee's career and future. This paper starts from the concept of professional image shaping. Then come the approaches of communication of professional image shaping, which mainly includes: vision, language and gesture. After that, the social value, function and significance of professional image shaping, as well as its significance to the enterprises and individuals are introduced. Based on the study of the fundamental principles of professional image shaping, the requirements of a successful professional image and the procedure for professional image shaping are presented. At last, with the communication of professional image shaping and cases, the paper comes to the application of professional image shaping in different areas. |