The Effect-Study Of Mass Communication To The Leisure Life Urban Elderly

The study applied questionnaire investigation, case interview and documentary analysis methods to describe the status of Leisure Life of the old in urban, which took the old people in Wuhan, Hubei Province as study object, based on the aging background. It also analyzed the old people's concept of leisure ,their leisure lifestyle and the status of their media exposure so that it can be possible to explore the impact of mass communication to the leisure life of old people in urban. On the basis of the above, it proposed some corresponding countermeasures. The study is divided into five parts:The first part, reviewed a series of internal and abroad studies related to the study, explained the purposes, significance, innovation, rationale and assumptions of this research.The Second part, introduced the study design, including the basic concepts, research methods and content etc., and then described the basic status of the study sample.The third part, inspected the old people's leisure life situation from two parts: the concept and lifestyle of leisure. The leisure concept of the Urban elderly was reasonable, some of which is conservative, but their understanding of the connotations of leisure was not deep enough. Urban elderly leisure time was abundant while the choices were narrow. Urban elderly tended to ride out their leisure time with their family and neighbors. Urban elderly had rich leisure lifestyle which depending on the media so much, especially the television, and their leisure behavior was passive. Social factors and personal factors had a certain impact on leisure life of urban elderly.In the forth part, the influence of the mass communication on leisure concept of urban elderly was not obvious. Some elderly didn't recognize the concept of leisure that the mass media promoted. It Influences the old people's leisure concept a lot that their recognition degree of TV content and their contact frequency of the press. The higher the recognition degree of TV content and the contact frequency of the press are, the more profoundly the old people's Understanding of leisure concepts will be. The mass communication itself was one of the urban elderly leisure approaches; The mass communication supplied leisure information and taught leisure life skills to urban elderly.The fifth part, summarized the research conclusions, including the feature and questions of the elderly the leisure life, and the effects of the mass communication on it. Then it put forward several proposals and thoughts of how to improve the leisure life of old people. Finally, there was still something to be consummated.