Research For The Function Of Education Of Ideology And Politics Of Camps Media

Campus media of university is the tool of information dissemination and communication inside the university or between the school and the community. It includes print media and electronic media, such as broadcasting station, school television, school newspaper ,periodical, blackboard, billboard, campus network, campus SMS.Campus media is an important carrier of education in ideology and politics. Its functions such as guide, training, exchange, service, incentive, entertainment and aesthetic, to which must be paid attention so as to strengthen the effectiveness of education in ideology and politics in the course of operation day-to-day. But in the real life, there are many problems, such as the misunderstanding in the guiding ideology, the monotone disseminate content, the poorly equipped media, the non-professional staff, the lack of interaction between the medias and the lack of communication and cooperation with the outside world in the process of playing the functions of campus media. To solve these problems, we have to proceed from the following aspects: first of all, straighten up our guiding ideology and fully understand the importance of the campus media; the second, strengthen the construction of infrastructure; the third, perfect the mode of media operation; the fourth, improve the staff training in order to enhance the quality; the fifth, strengthen collaboration among medias to form a joint force; the end, establishment of innovation system. Only in these ways, campus media can fully play the functions of education in ideology and politics of it to service for the construction of a harmonious campus.