Research On The Function And Realization Path Of The Ideological And Political Education Of University Campus Media In The New Era

Since the 18th CPC National Congress,General Secretary Xi Jinping has put forward many new views and requirements on propaganda and ideological work,ideological and political education in universities,and ideological work.Colleges and universities have also done a lot of work in implementing the relevant party and state deployments,and a ideological and political pattern of educating all employees,educating people throughout the process,and educating people in all directions is taking shape.At the same time,Internet technology and communication methods have been continuously renovated,which has promoted the advent of the era of allmedia convergence and provided new opportunities for campus media innovation and development.In the new situation,how to give play to the advantages of media education,keep up with innovation,and make campus media a frontier of ideological and political education in colleges and universities has become an important task for ideological and political education in colleges and universities in the new era.This article is guided by the theory of the party’s theoretical and political education in the new era,and explores the functions and performance of the integration of ideological and political affairs in college campus media with the background of allmedia integration and the construction of ideological and political structure in colleges and universities.The problems and reasons in the exertion of ideological and political functions,put forward countermeasures and suggestions for the healthy development of college campus media and the better realization of media education in the new era.The thesis is divided into four parts: The first part is the introduction,which mainly explains the background and significance of the writing of the thesis,the current status of research at home and abroad,the research ideas and methods,and the innovation of the thesis.The second part outlines the connotation and types of campus media,clarifies the functional orientation of ideological and political integration of campus media in the new era,and clarifies the theoretical basis of this article starting from the ideological and political education environment theory and methodology and Xi Jinping’s requirements for ideological and political education in the new era.The third part studies the present situation of the ideological and political function of campus media,and analyzes the problems and reasons of the ideological and politicalfunction of campus media.In the fourth part,based on the new requirements of the Party’s ideological and political work in colleges and universities in the new era,we explore the realistic path of the ideological and political functions of college campus media from the aspects of environmental optimization,awareness raising,discourse innovation,pattern construction,and team building.