The Dilatation System Of Direct Sale Relation Net In Amway

Direct distribution colony is a potential form that haven been recognized by the outside and determined to reject since nineties of last century. As a recessive colony, the direct distribution colony is full of mystery, though many domestic scholars have made much research on it, as an important social science, the sociology is absent. The author select a direct distribution colony named A in Haerbin as the research object, to analyze the reason why the Amway is chased by people, that is it fit for the construction of our traditional "relational society", illustrate that the relation type which they expand through observe and realize its routine activities. on the other side, to analyze the material gain relation of the Amway direct distribution through the destination why they join in the Amway and the bonus system of it, deduct that the relation is a compact to the tradition relation ,that is the reason that the Amway is replanted.In a word, point out the adaptability to our social relation, and the other side indicates the conflict. There are five parts in The article: the fist chapter, explain the research background ,the retrospection of theory, the research way and the inaugurate points; then discuss the adaptability between the direct distribution, and how the direct distributors find this "relation"; The third chapter analyzed the material gain and in the last chapter construes the impact.