Research On Sports Consumption Feature Of Different Family Style In Beijing

As a special phenomenon in the human society,sports are the result of self-realization in human being's longtime contact with the nature.Recently,with the constant and rapid economic development and the citizens' keep-rising living standard,people are beginning to realize the functions of sports more and more,which include the build-up of body,the entertainment,the adjustment of emotions and the prevention and cure of diseases.As a result,sports consumption is gradually becoming an important part of citizen's lives in Beijing city.The family structure and its function have changed greatly from the 1980s due to the elements such as the family plan policy,the new attitude of marriage and bearing,the mobile and the aging population and so on.The traditional big families with two generations living together or more than two generations under the same roof have already been replaced with nuclear families.Meanwhile,new types of family also emerge,for example,the single family,the DINK family and the child-grandparent family.In addition to these,as there are less people in the family,the human relations in the families are turning to simple and important,especially the child and parent relations.Many people come to set aside more time to take part in sports to enjoy the happiness with the family.According to our survey,we find that there are many new characteristics concerning the sports consumption,that is,in the past,individuals consumed the sports activities, now the sports consumption is conducted in terms of family.Based on the above findings and with the finding coming from the questionnaires,this thesis divides the families into six types,this is,the single family,the nuclear family,the non-bearing family,the main-stream family,the singly-parent family and empty-nest family(family with only parents as children have grown up and live on their own)to do the research.By applying the theories of sociology and economics and through the research methods of literature review,questionnaires and comparative research,this thesis attempts to summarize the common features and group features embodied by the above mentioned six family types studied from eight perspectives of time,space,structure,concept,psychology,behavior,quantity and culture.The main findings are as follows:1.Lack of free time is one of the main causes in restricting the sports consumption for the families except the empty-nest family.2.In terms of space,the middle-expensive gyms are the places for the families except the empty nest family to take part in sports. 3.In terms of structure,consumptions in all the families in Beijing are mainly in the forms of real objects,speculations and self-participations.The last one is gradually replacing the second one.4.In terms of concept,all types of family in Beijing have accepted the concept——"To pay for health".5.The decision-making in the sports consumption is mainly made by the consultation within the subject families.6.The top three purposes in the sports consumption in Beijing city are body-shaping & health-strengthening,entertainment and fitness(to educate children as well).7.In terms of consumptions quantity,the average monthly consumption figure is comparatively low,but the sports population is above the national average figure.8.Culturally speaking,the general sports information consumption is low but its tendency is rising.How did this research finally to guide the Beijing inhabitant family sports to expend, the prosperity family sports expense market proposed the policy suggestion,should speed up the sports industrial policy formulation appearing step including the government,enlarge facility construction opening dynamics,transformed the inhabitant sports expense idea through the propaganda,vigorously developed the multiplicity which the sports expended.