Research On The Promotion Of Indian Yoga In China

The Indian yoga is the most ancient one of building up strength techniques in the East. In the 1980s, Chinese-American Zhang Huilan first time presented the yoga to the Chinese people through the media of television. Today, yoga has entered China's cities and towns, becoming fitness items which the masses love to see. The yoga has its way to success in China's promotion. Looking over some Chinese traditional sports similar with the Indian yoga, the present development momentum is unoptimistic, the practice crowd is unitary, the social influence is getting smaller small. The article analysis and obtains the reasons for the success of its marketing through researching the way and the characteristic to the Indian yoga in our country, in order to offering useful advice to the development of our national tradition sports's. The article besides the foreword and the concluding remark, altogether divides into three chapters.The first chapter: Outline of Indian yoga. This chapter mainly introduces origin and definition of yoga. The yoga is the product of awaring life from intuition by the the Indian worthy peoples of former times in the deepest view and stable condition.Broadly speaking, the yoga is the philosophy; in narrow sense, the yoga is a union movement with spiritual and the human body. According to the practice way, We may divide it into seven broad headings, like the yoga his yoga, eight law yogas, the wisdom yoga, the Tanzania multi-Luo yoga, the pronunciation to contemplate the yoga, the practice yoga, the compassion service yoga. As a sport, which can relax the point of view and stratch the pressure, the yoga has entered people's life.The second chapter: Yoga in China's promotion. This chapter elaborates this question from four aspects. First, the Indian yoga promoted in China divides into three stages, such as ancient times the yoga thought and the yoga practice writing style dissemination, the modern promotion seed time, the modern success promotes; Second, it's about subject, object, as well as to promoted content of yoga in China. The main . body mainly has the yoga association, the yoga institute, the yoga clubhouse, the fitness club and so on. At present, the main promotedobject is the metropolis feminine crowd with high income. The promoted content includes the yoga thought, the yoga life style and the yoga practice method; Third, the yoga's success promotion has the special social background, but the primary cause is the scientific industrial production promotion; Fourth, the yoga promoted in China has some questions, like the lack of a unified standard for management, the irregular quality of training troops and so on.The third chapter: the enlightenment for development of our national tradition sports from the success promotion of yoga. The Chinese traditional sports's development should absorb the yoga's successful the promoting experience in our country, through the form innovation, the sports culture's depth excavation, to carry on the industrial production promotion in order to comprehensively move it toward the world, which could make the positive contribution to the great development of international sports culture.