Research On The Management Strategies Of The School Brand Based On The CIS Theory

Along with the development of the economy and the progress of the society, establishing and worshipping the brand become a performance of the market competition, so does the education enterprise. As a social organization, the school has equally had a strong sense of brand consciousness. So the establishment of the school brand is an inevitable phenomenon within the social development. The work of creating the school brand has important realistic meaning in encouraging the Chinese school administrator's ambitions and diligences, also in improving the school level and efficiency totally. At the same time, the school brand is the important factor during the development and improvement of the school.The thesis is based on the foundation of the CIS theory to research the present conditions of the management strategies of the school brand, in order to expand the school brand and the management strategies. Thus we can make better use of the CIS theory into the school brand, and serve the management of the school brand. Through the case study of A High School in P City, the thesis analyzes the present conditions and the weaknesses of the management strategies of A High School brand, and puts forward the homologous reasonable suggestions.