The Research On The Transport Services System For Audience In 2008 Beijing Olympic Games

The experiences of the previous Olympic Games have shown that, an effective transportation system is a crucial factors leading to a successful Olympic Games. The transportation requires a high quality services to support, thus, in order to solve the problems of the transportation of the audiences, its services become the key-point, and the using of the "systems approaching" methodology is also becoming the key leading to high-quality and high level of transportation service. Therefore, it is necessary to establish an efficient transportation service system for the audiences, and it will fulfill the purpose of providing an effective transportation service to support the Olympic Games. For the reason above, the author considers that it is feasible to study for "The transport services system for audience in 2008 Beijing Olympic Games".This article is using the documentation method, interviewing expert, on-the-spot investigation method, logical reasoning method and Case Analysis method, and referring to the experiences of the successful audience transportation services of Sydney's, the Athens' Olympic Games, through the rough analysis to the transportation background of the current and the additional demanding during the Olympic Games in Beijing, and the theoretical analysis to the Olympic transportation service system, to define the audience transportation service system, and to divide it into structural elements and unstructured elements in 2008 Beijing Olympic Games.2008 Beijing Olympic Games audience transportation service system performs three aspects by analyzing with the structural of elements: The modernized audience transportation control center service system, the audience transportation service delivery system and service capability:(1) By learning from the experience of Athens, it is better to set up an audience transportation control center service system during the Olympic Games in Beijing, which will provide a completely new transportation services for audiences.(2) The audience delivery system can be divided into the onstage audience transportation service system and the backstage audience transportation service system. The further one is including the bus and the bus transfer system, parking and parking transfer system, sound transportation separation system, effective transportation collection and distribution organization and the taxi service five aspects. And the backstage audience transportation service will provide an intelligent transportation control system and help the public to calculate their travel time.(3) The service capability for the audience is including: audience's walking transportation service in facility region, providing an all-around transportation service for disabled, the first time using the lithium-battery public transportation to serve Olympic Games, free transportation service manuals and green transportation service for the audiences.2008 Beijing Olympic Games audience transportation service system performs three aspects by analyzing with the unstructured of elements: the practice of audience transportation service, the quality of audience transportation service and the management of the audience transportation service capability and requirement. The all-around audience transportation service management is the key to the unstructured element of the Olympics audience transport service system, and the establishing of the transportation service quality-control system is the core of the unstructured element of the system talked above. To establish the Olympic audience transportation service quality-control system need to integrate the "the practice of audience transportation service", "the quality of audience transportation service", and "the management of the audience transportation service capability and requirement" with the process of the Olympic transportation service formation. These will lead the Olympic Games audience transportation service quality-control system to a three-dimensions structure: the first dimension is the process of service, namely "the audience transportation service plan", "the audience transportation service arrangement" and "the audience transportation service supply"; the second dimension is quality of service, namely "the practice of audience transportation service", "the quality of audience transportation service", and "the management of the audience transportation service capability and requirement"; the third dimension is the audience transportation service system. This Hall three-dimension structure model of the Olympics audience transportation service quality-control system will serves well in explaining the relationship between different layers and systems during their process accordingly, and will sustain the efficiency of the unstructured elements of the transportation system during 2008 Beijing Olympic Games.Through the effective operation and co-ordination of the above structures including the structural elements and unstructured elements, 2008 the Beijing Olympic Games will have a well-balanced for each factors and effective implemented for its policies audience transportation service.