Implement And Counter Measure Research About The Franchising Plan Of 2008 Beijing Olympic Games

The franchise plan of Beijing Olympic Games which belongs to the Beijing Olympic marketing development plan, is designed to promote the Olympic ideals and the Olympic brand, provides the public with opportunities to understand the Olympics Games and inspires Olympic passion of the people. With the 2008 Beijing Olympic Games closing, Beijing Olympic franchise merchandise sales also drew to an end. The success of Beijing Olympic Games franchise plan not only brought considerable economic benefit but also made a very substantial social benefit.At present, due to the lack of the theoretical study of the Olympic Games Franchise this article investigates the implementation of Beijing Olympic Games franchise plan, find present problems, sum up the experiences, and aims to provide the corresponding countermeasures and suggestions from several perspectives. This article maybe provide theoretical guidance and support for China's major sports events in the future.This article uses plenty of research methods, such as literature, questionnaire, expert interviews, comparative method and mathematical statistics and focuses on the implementation process of Beijing Olympic Games franchise plan. Hence the following conclusions have been arrived at.1. At the initial stage of the implementation of Beijing Olympic Games Franchise plan, varieties of the Olympic franchise commodities are fewer ,prices are much higher than the degree of consumer psychology to bear, and the quality of some products are far from the standard of the premium.2. With franchise commodities of Beijing Olympic Games being producted continuously, the relevant laws and regulations do not be published to keep pace with them. Otherwise this drawback results in the spread of non-franchise retail stores and rising of a number of merchandise goods. This illegal behavior does harm to the Olympic licensing business and consumers.3. The survey about Beijing Olympic Games franchise commodities sales shows no obvious difference among Qingdao, Beijing, Shanghai retail stores, but theconsumption level of Beijing Olympic Games franchise commodities is differentobviously among these three places .4. The Beijing Olympic Games franchise program is large and complex, inaccordance with China's specific national conditions and development of the OlympicGames status, BOCOG have the right to implement each step of the whole programThe Beijing Olympic Games franchise plan is based on empirical and theoreticalstudies of economic experts. And the new commodities published in every stage ofthe plan fully reflect the value of its franchise - the Olympic idea and epidemiologicalfactors.5.Beijing 2008 Olympic Games coin Program and Beijing 2008 Olympic Gamesstamp program both are conducted in three stages, each stage of the two programsplayed an important role in promoting Beijing 2008 Olympic Games ,popularizing theOlympic knowledge ,promoting the Olympic spirit and promoting the Olympiccollective activities6. Generally speaking, the Beijing Olympic Games franchise plan is a very successfulone among Olympic Games in the past. With the Beijing Olympic Games plan beinggradually pushed forward , the Beijing Olympic Games has been a popular brand andBeijing Olympic Games merchandise is almost a household good.