Personal Consumption Behavior Of Higher Education

How rational individual consumption of higher education, higher education has become a 21st century development of a new bright spot. If higher education in the traditional personal goal orientation is purely academic value, then the goal of emerging market orientation is multiple, in the pursuit of academic value, while also seeking to achieve real economic value and personal value, which is "knowledge" into the capital After the new form. Personal consumption in the future of higher education in the development of how to properly deal with social orientation and the orientation of the individual; how to properly deal with the academic orientation and market-oriented relations, will answer in the new century to speed up the development of higher education spending one of the key issues.Consumer characteristics, higher education spending, are different from other forms of the ordinary consumer, presenting a unique particularity; outputs from the consumption of renewable, a social, political, scientific, cultural and other aspects of the comprehensive efficiency And from the consumer area, the higher education spending to performance in any particular region in the special characteristics of the nature of the consumer, the performance of higher education to high value goods; for personal, community to increase revenue.The existing types of personal consumption behavior of higher education has its integrated factor. From the macro, social transition, a sharp rise in personal consumption of higher education, the rapid growth of profound social and cultural tradition and the demonstration effect of a class; from the concept, the personal consumption behavior of higher education and education resources shortage and insufficient supply consumer demand related to the microeconomic , The personal consumption of higher education is blind high consumption, the sheep follow the example of consumption, the strengthening of self-concept and value orientation of the Lost, which are inextricably linked.The face of the internationalization of higher education background, analysis of individual higher education in the future direction of development of consumer behavior and deal with competition Jiangya, the market environment changes, to promote the coordination of five, by the Government to reform of the system, the social market optimization, colleges and universities mechanism Improvement, family and personal updates so as to promote the concept of harmonious development of society, and the full development of market relations and the coordination, thereby achieving the maximum personal ideals.