A Research Of Diversification Development Of Higher Education In The Student Consumerism Era

As a kind of born in the marketization of higher education,the idea of consumerism plays an important role in the development of higher education.It can guide higher education from the student's point of view,follow the norms of the market,thinking about how to develop higher education.This will not only help us to correctly understand the phenomenon of education,grasp the law of education,but also help us realize that students are the center of education,and thus to promote higher education in the development of competition,and then fully grasp the positive impact of the student consumerism,improve the practice of higher education development.In this paper,the concept of consumer consumers to clear the concept of this article involved in the consumer,consumerism,student consumption and other concepts of a simple description.Summarize the function of student consumerism.And then to sort out the era of consumer education,from the consumer society-consumerism era began to study,summed up the characteristics of the era of consumerism,and through the consumer society-the characteristics of consumerism era analysis of the characteristics of student consumerism.Thirdly,the diversification of higher education is expounded,and it is pointed out that diversification of higher education is diversification based on demand,and student consumers are the biggest source of demand.The diversification of higher education in the era of student consumption doctrine should be based on student needs and market Choose to advance.Finally,the author puts forward some suggestions on the diversification of higher education under the era of student consumption.