The Study On Risk Of Personal Consumption And Prevention Strategy In Higher Education

In recent years, consumer education, in particular, the consumption of higher education not only become the focus of public attention, has become the field of education and economics scholar in the field of research. However, due to consumer understanding of education vary, most scholars generally based on higher consumption of the macro-environment, sociology, economics perspective of its impact on social development and national economic growth, as well as The current level of income, high consumer spending on higher education of residents crowding out spending brought about by the impact. This article is based on the college of the micro-environment, consumer education; consumer economics from the paradigm from the consumption of several essential elements begin to educate the object of consumer products and consumer objects, and university students as the main consumers. To study China's higher education consumer education, consumer products, the risks from higher-risk consumer-oriented performance through theoretical and practical part of the risk analysis to identify the causes to the last part of the theoretical and practical research-based higher education spending construction of the risk prevention mechanism to make recommendations.In view of the academics in the field of consumer spending for higher education, the main object of debate on the issue, first of all in this article from the main consumer-college students begin higher education put forward the concept of consumers, and made a brief analysis of the characteristics. Students are consumers, they spend what products? Higher Education Service as a special service to consumers in the consumer products made in the process of facing more risks. Invisible, behind such features consumers have no way of knowing the size of the effectiveness of the product. In this study, human capital theory, theory of consumer behavior and consumption theoretical basis for the theory of risk, using questionnaires and interviews, a number of areas of Hubei different types of institutions of higher learning of college students spending the status quo of the risk of an investigation. Survey results show that consumption of higher education in general high risk. In this paper, also in the final analysis of the colleges and universities are now facing the threat of competition, colleges and universities should be made to maintain the sustainable consumption of consumer products, education, the object of strategy, tactics and consumer consumption of the main environmental strategy. In this paper, the use of normative analysis and empirical analysis of the qualitative and quantitative analysis of a combination of research methods, with a focus on micro-institutions of higher learning in the field of consumer objects, consumer spending and the main risk. Focus on the use of consumer economics theory tools, and consumer behavior with some of the theory of judging, combined with a number of statistics and survey data, analysis of the education of university students in colleges and universities consumer products, with a view to compensate for the risk of consumer education in theoretical research framework. The weak, the promotion of consumer economics and human capital theory and consumer behavior integration of theory, through, and colleges and universities to improve education quality consumer products, consumer products, to ensure that education for sustainable activities for individual consumers of higher education In the higher education market to reduce the risk of consumption to provide some reference and a basis for decision-making.