The Analysis On The Consumption Structure Of The Middle-aged Women Fitness In Haidian Districts In Beijing City

This article utilizes the literature material law, the expert interview law, the questionnaire survey procedure, the mathematical method of average and the logical analytic method, Takes the investigation object by Beijing Haidian District middle age female, Through investigates their expense idea, the expense present situation, the consumption pattern, the expense form, the consumption level and so on, Affects them from objective and the subjective angle analysis to participate in the factor which the sports fitness expends, Carry on the thorough analysis on its existence's question and the reason, proposes the corresponding improvement countermeasure.1. Through investigation, The Beijing HaiDian District middle age feminine attitude toward consumption is: First, 58.58% middle-aged female thought that attends the sports to be important;Second,28.61% middle-aged female has the middle manner;Third, Thought that is not unnecessary to account for the proportion is 12.81%. Obviously, Beijing HaiDian District middle age female is clear regarding the sports fitness view.2. Through investigation, Beijing HaiDian District middle age feminine consumption type Divided into five kinds: Participates in the population proportion which the material object expends to reach as high as 90.24%, arranges first; The participation class expense's population accounts for proportion 72.59%, arranges second; The watching class expense population accounts for proportion 38.10%, arranges third; The gambling class expense population accounts for proportion 23.13%, arranges fourth; The recovery class expense population accounts for proportion 19.39%, arranges fifth, From this knows carries on the middle-aged female who the material object expends to be most.3. Beijing HaiDian District middle age female participates in the fitness sports' main form tends the diversification, the community. They to the fitness place's choice are the free population majorities.4. Their consumption level divides into five levels: First,What the year expends below 300 Yuan is the low level, expends the population to account for 25.10%; Second,What the year expends 300-1000 Yuan is the medium level, their expense population accounts for 38.20%;Third, What the year expends 1000-2000 Yuan is the high level, expends the population to account for 31.05%;Fourth, What the year expends above 2000 Yuan is a high level, expends the population to account for 5.65%.5. Affects the Beijing HaiDian District middle age feminine primary factor is the social environment, the family factor, the economic agent and the community factor, the community factor holds quite many proportions.