Middle-aged Groups Of Urban Residents In Hebei Province Sports Consumption Of Countermeasures

The sport consumption belongs to the living consumption. It is defined as personal expense that using the material document and labour meet people's sport need. It's universal law of economical development that sport consumption can rise only in the society where people's eating and dressing have been solved, can be active in the "xiaokang" society, and can be prosperous in the rich society. In addition, with the development of socialist commodity economy and sport reform, body exercise has changed from the traditional idea of "spending voluntarily money to buy healthy entertain themselves and pursue happy, health and long life." The increasing of people's free time and all-people body exercise etc provide people with the opportunity of sport consumption.The people average living standard in city in our province has reached the standard of "xiaokang". The body exercise, entertainment have been popular in consumption now. The sport consumption has become gradually a part of living consumption. According to the economics, the better culture of sport market and big development of sport industry must be important aspect on promoting the economical increasing in our province. Only the current situation of sport consumption is known, can we build practical policy, therefore, provide base to the better development of sport market.According to the investigation of State Sport General Administration of China, to the current social sport situation in our county in 1997. In the sport population of our county, young is obvious more than old. But, the middle age people are main force of promoting the society to progress, and main creator of social wealth.Their health has directive relation with the creation of social wealth, and solid and happy of society and families. Meanwhile, the special profession role decides they have enough money for sport consumption. Further more, the special factor is better than the young and old group.The research of our country to sport consumption is late. The research about sport consumption is still beginning phase. Nowadays a majority of research about sport consumption mainly analyze the whole people in part zones from economics and socialist. While the articles which makes deep analyses to different aged group are not many. The research to the sport consumption in this age in our province is the first one.By the way of investigation, the dissertation made the all-round analyses to the middle age group attending sport exercise and consumption in our province, including the whole situation of attending sport exercise, the people's proportion of profession and record of formal schooling, the arena of sport, the favorite project, the sport idea, the free time and its enjoyment way, the valuable amount of sport consumption, the percentage of the sport consumption in living one, the level and construction of the sport consumption, the factors of affecting and stimulating the sport consumption. Through the research to the middle aged group's port consumption, I made the countermeasure, in order to direct the further improvement of middle aged group's body quality and level of sport consumption and the investment direction of sport market. Therefore, it helps to build a good bridge between sport and market, and make the public sport develop well.