The Analysis Of Sports Consumption On Current Situation Of The Mid-aged Adults Of Five Midtowns In Shijiazhuang City

Sports has been a rising industry with plenty of commercial opportunities in mordern times.In addition,The Beijing 2008 Olympic Games supported a best opportunity for the sports industry to develop speedily in china.In the future,the largest market of sports consumption throughout the world will be constructed in china.Among the sports consumers,the middle-aged adults succeed in business and get high-earning,so they have shown the greatest potential of market to improve the sports consumption.Shijiazhuang city is the center of politics,economy and culture in Hebei province,therefore,It is meaningful in leadind reasonable sports consumption to analysis Shijiazhuang middle-aged adults' sports consumption.Starting with investigation and analysis of status sports consumptionsports consumption of middle-aged group between 36 and 59 in the urban area of Shijiazhuang,the paper investigates and studies the current situation of sports consumption of the group mentioned above with literature material method, investigation method,and mathematic statistics mdthod.As a result,the characters of the middle-aged group in urban area of Shijiazhuang to participate in sprots consumption are procured and analysis.There are five characters of the middle-aged group in urban area of Shijiazhuang in sprots consumption as follows:(1) It has shown that the level of sports consumption of five midtowns in ShiJiaZhuang city is most people spend less than 50 yuan esch month.(2) Sports consumption attitudes of male middle-aged adults are much better than females'.As members of higher income groups,adults aranged of 41-45 have the most positive consuming attitude towards sports items.(3) The motives of sports consumption among middle-aged adults of five midtowns in ShiJiaZhuang city mainly lie in strengthening personal constitution and protecting diseases.Thus,it is secure to say that most of them don't take sports consumption as a way to relax and entertainment,which also a symbol of life qualities, but still focus their motivation of athletic consumption on its basic functions.(4) The fact that sports goods consumption is predominant among all kinds of sports consumption has suggestted the unreasonableness of the consumption system. Whereas,adults aranged of 41-45 be leading of the unreasonableness of the consumption system.(5) Sports consumption time of middle-aged adults of five midtowns in ShiJiaZhuang city is in the majority between 31-60 minutes each time.