The Survey And Research On The Expenses Of Physical Education Of College Students Studying In DaLian

Materials regarding to consumption, sport consumption and sport consumption of college student have been analyzed and summarized in this article. Real situation of the college student in Dalian has been considered. And the concept of the college student sport consumption has been defined. And the following aspects relating to Dalian college student sport participation has also been considered: motivation, level, construction and sport item, effect factor and market anticipation. The questionnaire regarding to Dalian college student sport consumption has been designed under the condition above. 6 colleges have been targeted as the sample in Dalian(Liaoning Normal university, Dalian Jiaotong University, Dalian technology university, Dalian university of technology, Dalian university and Dongbei financial and economics university) Several experts, professors and students have been interviewed. Aspects below have been included in this article.1. Motivation of the college student sport participation. According to the investigation, Dalian college students have high motivation of sport consumption which has the same situation as college students in other provinces. The motivations of Dailan college students are: fitness and entertainment consumption.2. Level, structure and sport item of college student. As the investigation shown, 81.7% of college students thinks the amount of money spent on the sport should be no higher than 30 RMB. The modulus of"Engeral"is relatively low among the college students which is lower than 0.1. The structure of the sport consumption: the object consumption is much higher than the service consumption. Object consumption has been the centre of the sport consumption. The top 5 sports among college students are: badminton, football, basket ball, table tennis, fitness dancing.3. Factors which affect the sports consumption. Subjective positive factor, objective positive factor, subjective negative factor, objective negative factor. Satisfactory toward the school sport consumption and the sport community factors toward the sport consumption.4. Marketing anticipation of the Dalian college student sport consumption. Within this part, the following aspects among college students have been discussed: ideal sport consumption price, priority of sport item and consumption type.5. Conclusion and suggestion. Correspondent suggestion has been made by the end of this essay.Because the research target and the content have their own characteristics, so this article has its won limitation. However the theory suggestion has been made in order to provide the real side of the college student sport consumption.