The Research Of Basic Theory & Practice Of Operation Management Of Sport Sponsorship

With the development of China sports market,the more sport products the stronger positive of people to get involved.The huge of consuming market of sports attracts lots of company throughout the world,although the theory input and the practice operation has just began in our country for only almost twenty years,by the most adapted of the characters and functions of sport sponsorship to the cooperation of the sport organization and the company,more and more emphasizes have been put on the research of operation management of sport sponsorship.Under the very successful of operation management of sport sponsorship of 2008 Beijing Olympic games,the significance of sport sponsorship research had been proved again.By now,the research of sport sponsorship is abundant,but most of them are all on very detail points which came out by the systematic research of writer.This situation is inconvenience to the staff of sport sponsorship work getting clear about the theory and improving the working level in practice as well as the entire development of china sport sponsorship.The purpose of this research is conclude the results of all related research by now and the experience of practice of writer to explore the theory system and operation management model,meanwhile by case study to further discussing.Whishing this thesis be helpful to the later research and sport sponsorship runner.Some research methods have been used,such as literature collecting,investigating methods,case study, statistical and logical methods.Conclusions:1.the theory system of operation management of sport sponsorship.To analyze the conception and connotation,the origination and development,the system of sport sponsorship,the character and functions,the development state and the necessity of management in sport sponsorship,the conception of operation management of sport sponsorship.2.The operation management model of sport sponsorshipThe process of sport sponsorship operation management is consisted of analysis of environment and risk,business partnership and project study, implementing,promotion,assessment and the outlet of model.3.NBA JAM VAN case studyThis part consists the introduction of event,the analysis of sport sponsorship and the analysis of operation management.