Analyze The Effect Of The Video Podcasting In The Martial Arts Communication Field

As a kind of new technique,the podcasting releases the audio and the video file via the Internet.It allows the users independently subscribe, automatically download and simultaneously broadcast.Also,it is the typical media shape in the system Web2.0.In addition,the podcasting is different from the traditional communication measure,it may representative the trend of the future communication method,which allows the audience to subscribe and order programme.However,in the process of the local development of the podcasting,it is affected by the specific nation conditions and changed morphologically.And the martial arts the podcasting is a media form that takes the Chinese martial arts as the content.This paper will use the martial arts as the research object,uses the related communication theory to analyze the successful rules and the spreading superiority of the typical martial arts video podcasting. Furthermore,it will analyze the characteristic of this new communication measure from four dimensions.This paper is through the research of the martial arts video podcasting and the in-depth analysis the successful promotion case "Cat Ears Baby",with the absorption of the results of previous studies.Moreover,this paper will combine the quantitative and qualitative research method to analysis and get the conclusion:Firstly, the video podcasting plays a positive and crucial role in promotion of the material art film.Secondly,the video podcasting is valuable in Wushu communication field.Finally,depending on the comprehensive research, this paper evaluates the video podcasting of spreading the material arts. Moreover,it will give some suggestion on the application of the martial arts video podcasting.