Martial Arts Is The Generation Logic And Elimination Path Of "Beating" Stereotypes

From the "Xu Lei yue" incident in 2017 to the disastrous defeat of "Master Ma Baoguo" in 2020,the public debate on whether to fight Chinese martial arts has become more prominent and acute,and even the phenomenon of stigmatization of Chinese martial arts has appeared.Behind this phenomenon,the reason is that some social masses separate the rich value attributes and connotation of Chinese martial arts,and simply equate Chinese martial arts with "fighting",forming the stereotype that martial arts is "beating".So as a result,the fact that the "engagement" fails cannot be assimilated by the inherent cognition of "beating" in people’s original memory,which then leads to people’s "unacceptable" or even "abuse" behavior expression,which brings great negative impact on the development of Chinese martial arts.Therefore,the paper uses literature method,logical analysis method and case study method,takes the functional value of "beating" as the entry point,draws on social psychology,communication and other related theories,deeply analyzes the generation logic of "beating" stereotype in the public cognition,and puts forward the corresponding countermeasure analysis.The study concluded that:1.The attribute of "strike" of Chinese martial arts and the application of "strike" function in military wars have shaped the initial image of martial arts "fighting" of martial arts itself.At the same time,this initial image of "beating" makes people have preconceived memories in the process of understanding Chinese martial arts,which provides a historical basis for the formation of "beating" stereotypes.2.Chinese martial arts inheritance "play" mystery and some martial arts crowd "fight malicious" negative image,easy to make people to Chinese martial arts and martial arts groups for the overall generalization,produce Chinese martial arts function "play",martial arts "play" cognitive bias,then form the martial arts is "play" stereotype.3.The media reports exaggerating the information of "beating" of Chinese martial arts and the repeated presentation of the symbol characteristics of "beating" of Chinese martial arts by the media subtly allow the public to put the cognitive label of Chinese martial arts as "beating" and selectively remember it in the brain,gradually forming the stereotype that martial arts is "beating".4.The public will be Chinese martial arts "play" the feature of excessive simplification and different channels about martial arts "play" the stimulus information filling,jointly strengthen the cognitive people of Chinese martial arts image set the design,and then in people mind the corresponding cognitive schema of Chinese martial arts "play" cognitive effect,make people produce martial arts is "play" stereotype.Based on this reason,according to the above research proposed to strengthen the interpretation of Chinese martial arts culture,break the inherent cognition of martial arts group,build a good image;improve the mass media communication mechanism,strive to present the content,strengthen the public media literacy,rational thinking,so as to eliminate the stereotype of "fighting",so that Chinese martial arts in the new era can better inherit and develop,better realize its contemporary value to serve the society and the people.