Normative Development Research On Personal Trainer Of Fitness Clubs Of China

30 years of reform and opening up, the sports industry of China has made remarkable achievements, especially the 2008 Beijing Olympic Games and Paralympic Games have been held successfully, more icing on the cake of China's sports undertakings. Along with the remarkable improvment of people' s living standard and the demands for quality of life and the growing personal services, "personal trainer" then comes into being, and is rapidly becoming a focus of concern in the sports fitness entertainment market. However, just because it is a neonatal thing, there is no suitable off-the-shelf model of China' s national conditions and there are many non-standard problems in the development process of this new industry, which affects their health, order and harmonious development. Therefore, regulating and developing the personal trianers of research are not only of heoretical significance, but also of practical significance.I used literature data, a questionnaire survey method, logical analysis, mathematical statistics and so on to have a personal trianer and the status quo and development trends in research. Analysis shows tha personal study population characteristics of the trianer t in China are unreasonable; practitioners are lack of experience, professional experiences are not enough; the role is not clear; employment pressure, the flow frequency; knowledge ane capacity need to be improved; training costs, the quality is not high, and private education emerged significantly;" credibility "crisis highlights; jobs and career double the risk of confusion as well as legal and risk management issues, such as practical problems. Mainly because the personal trianing role expectations and role performance do not match the career planning attach enough importance to cultivate becomes vacant, the training system is not sound, the lack of professional ethics , related laws and regulations targeted imperfect. Finally, our personal trianers in an open economic conditions continue to achieve the three major normative development models:the training model, the management model and the business model. We need to strengthen the private education market and the cultivation management, establish a good training system, standardize training market, improve the assessment system and assessment standards and strengthen industry self-regulation, norms of professional ethics.