A Study On The Path To Establish School's Brand

Sound image of school's brand can acquire the reliance of parents and students,obtain the supports of educational administration,attract investors' attention,and help the school to be distinguished in the fierce competition.Therefore,to establish the image of school's brand has not been a question--"to be or not to be",but an inevitable trend.The brand establishment and management have been faddish for a long time,and the related theories have been more mature,but correspondingly,the study on the region of education is still very weak.This thesis hopes to provide ideas to shape the brand-to-school from the enterprises to shape the brand-to-business strategies and related theories,and to do what little one can to help the study within the region of edution.Chapter One is the introduction,including the background and study implications of thesis,the abstract of the related writings,the analysis of study methods,and the framework and writing threads of the whole thesis.Chapter Two is an overview of the school's brand.It identifies the related terms,then analyzes the school's brand identity and effect,and differentiates and analyzes the concepts associated with the school's brand. Chapter Three is the reseach of the paths to establish the school's brand.It does some questionaries and analysis from the awareness of necessity to create school's brand awareness,the methods to establish school's brand,the path to establish school's brand as well as some other related factors.Chapter Four is the paths to establish school's brand.This thesis seeks for it from four sides as follows:to crystallize the school's brand,to establish the image of school's brand,to speed up the school's brand's spread,and maintain the school's brand.And this chapter is the key part of the whole thesis.Chapter Five is the analysis of the examples of the paths to establish school's brand.This thesis abstract Dongguan Middle School- SSL School's paths to establish the school's brand,and put the theories before to practical test.