| Students of the "life-long sports consciousness" is the goal of college physical education an important aspect of the traditional physical education can not fully meet the actual needs of students. In recent years, with college sports curriculum reform continued to deepen, many of the Guangzhou-Shenzhen University has established a pattern of school sports clubs, but most still in the stage of development. University Sports Club is the product of physical education reform, the organizational form in line with the "National College of Physical Education Curriculum guidelines for teaching," to train students in sports and exercise habits play a very important role, it can meet the different levels and different types of college sports needs. In many countries abroad, the School Sports Club has been the development of more mature, which is the Guangzhou-Shenzhen-area schools to better carry out the activities of sports clubs to provide the experience. Of course, the experience of foreign countries may not be entirely suitable for the Guangzhou-Shenzhen-area colleges and universities of the actual situation, we should study in the understanding of the Guangzhou-Shenzhen-area college sports clubs based on the status of advanced experience from abroad, with China's national conditions and the construction of the Guangzhou-Shenzhen Area colleges and universities of the club model of the actual situation.In this study, questionnaire, literature, expert interviews and mathematical statistics methods such as the Guangzhou-Shenzhen area of 10 colleges and universities to investigate the sports club, sports club management, operation of the sources of funding, performance evaluation, teachers and students to carry out the attitude of sports clubs, select the project and the analysis of problems.The main conclusions are as follows: (1) Guangzhou-Shenzhen-area college students on the wishes of the options there is an obvious gender differences, boys tend to intense competition, fun, and strong sport confrontational, and the girls like the project is relatively concentrated in the more relaxed sports , to emphasize that the physical and psychological pleasure; students interested in expanding, growing emerging sport; a number of entry-fast, fun, and exercise intensity can be more good projects interoperability students. (2) Guangzhou-Shenzhen-area college students to participate in sports clubs has the motive and purpose of "diversity" trend. Students to participate in sports clubs and less time, and a large gender differences in boys was significantly higher than that of girls. Students to pay contributions in respect of a small amount of contributions paid for the 51.23% acceptance, reflecting the concept of students with the consumption of sports and social development and the continuous improvement of living standards have greatly improved. (3) of the Guangzhou-Shenzhen-area college students to carry out on our satisfaction with the sports club there is a lot of differences, the comprehensive strength of a good college student satisfaction is higher than college students. The economic base of schools and sports clubs to carry out the leadership of the University Sports Club is the effect of carrying out an important factor. The results from this survey to see the school sports club leaders to carry out the approved rate is not high, mainly of school sports clubs do not know, college sports clubs is not enough publicity. (4) of the Guangzhou-Shenzhen-area colleges and universities to raise funding for sports clubs mainly based on self-financing club, school to give appropriate support, to raise a single channel for comparison. Sponsored through the little community, schools, sports clubs and the social level of development is not high, school sports clubs and community sports organizations have not yet very good together. (5) restricting the Guangzhou-Shenzhen-area college sports clubs main factors: the club management system and mechanism is not perfect; space and equipment can not meet the requirements of the development of the club; students and teachers understand the level of the club vary; not for sports the relationship between classes and clubs have a clear positioning; related lags behind theoretical studies and clubs to raise funds, such as channel width is not a very large extent, restricted the development of university sports clubs.Suggestions: (1) college students in sports is to understand the actual needs and interests of the community; (2) improve the club management system, establishing a more reasonable assessment system; (3) the expansion of sports settings, to allow students more choice, organic integration of colleges and universities Sports and social sport; (4) broaden the sources of funds, and optimize the allocation of sports resources, membership fees at the same time deal with sports rights and the contradiction between the students; (5) students and teachers to improve the thinking and understanding of sports, sports, modern decision-makers must be clear College sports development ideas and guiding ideology.
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