An Exploratory Research About The Independent Institute's Brand Construction

In recent years, with our country higher education scale's swift growth, each item of related reform deepened unceasingly, some places and the university have carried on the bold exploration in the higher education school mechanism , set up as an experiment by the ordinary university according to the new mechanism and the pattern the relatively independent second-level institute (independent institute) developed quickly, the independent institute is one kind of new higher education school pattern which appeared in the economic system reforming period in our country, it is a second-level college of undergraduate course level hold by the ordinary undergraduate course according to the new machine-made and pattern, it adapted the need changded from the planned economy system to the market economy system, satisfied the demand of the higher education scale's swift growth, manifested the demand of the higher education popularity stage, adapted the need of the people higher educational healthy development . But because of the inside and outside two aspect's questions of the independent institute teachers, the mechanism as well as the social position and so on, the independent institute has various problems, causes the development of the independent institute's to be hard to start, therefore the independent institute's brand construction raises the table-top. Develop, consolidation and perfect are the questions which the independent institute develops unceasingly needs to solve, but the independent institute's brand construction has to explore about carrying on the accurate localization and exerting its own role in the new historical period, satisfies the society to the different talented person's demand, enhances the way of own development must be taken, therefore, how to make the independent institute's brand become the question which the general higher education worker should ponder positively.This article altogether divided into five parts to carry on the elaboration to the independent institute brand construction. The first part elaborates about the independent institute as well as the independent institute brand construction's present situation research, proposed the goal and significance of carriying on the independent institute brand construction as well as the thought and methoud of our country's independent institute brand construction under this instruction. The second part is in the independent institute develops above the foundation, analyze the independent institute's implication, background, features and development difficult position, elaborates the independent institute carefully. The third part is in the introduction brand connotation and in the brand theoretical analysis foundation, has made the omni-directional summary to the independent institute's brand construction's basis and the content as well as the independent institute brand's connotation, has provided the independent institute brand construction theory basis. The fourth part is start from the case of the concrete independent institute construction, carries on the analysis to the independent institute's brand construction, from the theory to concrete, from macroscopic to microscopic, provides the experimental summary of constructing independent institute brand for us. The fifth part embarks from the way of the independent institute brand construction , has carried on the careful discussion to the independent institute brand construction, has provided certain theory instruction for the independent institute brand construction.