FL Professional Technique Institute Brand Construction Research

The brand is a quality colleges spirit, cultural and strength synthesis symbol, the successful colleges all the brand construction and promotion, regard as the institute developed the first important matter, has established the unique brand construction strategy. In recent years, was following our country higher vocational education quick fast development, the school quantity and enrolled student stranger counts has occupied our country institutions of higher learning's half of the country, shouldered is raising the high technique to be able for our country, the usable talented person's heavy responsibility. But our country quality education start is late, the brand understanding and the concrete implementation process also has some problems in construction. For instance the localization does not permit, brand idea stops remains orally, contacts few to the outside, is not good at with the media having to do and so on. Therefore, improves the quality colleges' internal management, strengthens the tutorial contingent, the promotion school strength, acquires the brand awareness, the implementation brand plan, the foundation is rich in own characteristic colleges brand, became the current quality colleges to carry on the vocational education to reform and to develop the important means and efficient path.This article takes the quality colleges which I am at as the object, in the analysis question and in the summary experience's foundation, proposed the concrete brand construction plan. First, accurate localization; Second, the interior constructs, including build leading body, system construction, the tutorial contingent constructs, the special course constructs, campus surrounding construction; Third, exterior construction, including with the communication of government, the communication of station populace, media communication, the communication of enterprise; Finally is safeguard mechanism.