Social Credit In Relational Network

Along with the China feudal society's development .The piaohao has made the preparation for the modern financial industry development, contribution very huge to the social progress and the commercial development. But its revolution is establishment in low level credit foundation which has no guarantee. The loan only depending on the prestige and the relations, does not have any mortgage, establishes in the infinite responsibility system foundation.At present many research to Piaohao in historical data summary aspect, some scholar also analyzes principal-agent relations with internal and external of Piaohao with economic system analysis method. Some scholar elaboration Piaohao in some kinds of relations.Most research in Piaohao is about credit, thought the credit establishment is the reason why Piaohao can survive and development. At present the research to Piaohao generally by the example, the summary primarily, or just analyzes the reason which the Piaohao succeeds is merely because the property rights and the right of management separate.This article plans to utilize the Granovetter 's social network theory, use credit as master line ,concrete analysis what constitution Piaohao internal relations network and external relations network, established by what standard. Obtains the conclusion that credit play a important role in network formation. The article first chapter is the introductory part. The second chapter summarize analysis the network formation and role of Piaohao. Third chapter through the Piaohao select the manager and staff in its interior, use concrete instance explanation function. The fourth chapter divided into the Piaohao exterior relations with the customer .The fifth chapter explained through the historical fact, either internal relation network or external relation network is not isolation existence, credit make the instruction in theirs interaction. Though a series of analysis obtain a conclusion, Establishment Piaohao need a lot of interpersonal interactions to guarantee its normal operation. When various aspects factor stable, the credit may take the positive role, make the network stable output, but in fact the credit foundation is extremely frail, very easy to influence by external environment and individual. By now the positive interaction in the network is very difficult to preserve, the livelihood foundation of Piaohao is challenged, the Piaohao from boom to vanish is one kind of historical necessity.