Feature Analysis And Intervention Strategies Of Non-sports Professional Female Teachers In Colleges And Universities In Hebei Province

Sport consumption arised after the basic needs of people's life has been met.Female teachers in colleges and universities has stable economic income and sufficient time,which can be viewed as the basic for sport consumption.For the lack of research on sport consumption of female teachers in colleges and universities,this thesis focused on them in the survey.Investigated and analyzed the features of their sport consumption,searched the main factors of it,proposed intervention strategies under the guidance of the corresponding theory, which provided a strong basis for promoting the female teachers in colleges and universities to consume at sports reasonably.This article used the Statistical methods of Literature, Investigation,Mathematical statistics,Logical analysis,etc.,and analyzed the traits and the main factors of sport consumption of female teachers in colleges and universities in Hebei Province,which included the overall situation of they take part in physical training,the places for regular physical activities,favorite sports,sports values,leisure time and disposable approach,sports consumer evaluation,level and structure of sport consumption,and factors that influence and inspire the consumption.Through the analysis for sports consumption of this certain group,the female teachers in colleges and universities,related strategies was proposed.The results show that:The amount of female teachers in colleges and universities in Hebei province taking sports is limited,The proportion for never taking part in physical activity is 28%,The high proportion relevents with their appealing for sports and their physical ability.,From the perspective of the structure of sport consumption,the level of sport consumption of female teachers in colleges and universities in Hebei province is relatively low,which reveals that the economic capacity is the most important factor influencing sport consumption;physical type sports consumption is higher than the non-physical type;the sports betting consumption is positioned at the lowest.From the point of consumer attitudes, The consumer attitudes of female teachers in colleges and universities in Hebei Province, which is positive and motivated,however,have not been reflected on the behavior,This indicates that the differences between attitudes and behavior.From the evaluation of the effect of sports consumption,sport consumer market laws and regulations in our province is not sound,the quality of Sport consumer goods need to be improved.Theoretically,measures for stimulating female teachers in colleges and universities to consume reasonably at sports are designed from two aspects,subjective factors and objective factors.Subjective factors include consumer's attitude toward sport,physical status, individual needs and lifestyle.Objective factors are from economy,culture,environmen,and politity.