University Students Situation Analysis Of Consumer Culture And The Education Strategy

article.Questionnaire included basic information,the consumption structure, consumer behavior,consumer values,and so on.Summarize the general characteristics and the misunderstanding through the quantification of consumption to university students,and then analyse the reasons from home,school,society and university students.This article by university students situation analysis of consumer culture find that university student's consumer culture has characteristics as follows: multiplicity,gradualness,rationality on the consumption pattern;a certain moderation of planning on the consumer behavior;mainly rational on consumption values.This indicates that the university student's consumer culture basically is positive and healthy,but at the same time there are still some undesirable tendencies,for example the consumerism tendency on consumption values,the blindness on consumer behavior,and the incompatibility on consumption pattern.The third part is to guide the healthy development of university students' consumer culture.Look for strategies from the society,family,school and university students,to find targeted operable means and strategies.In the social aspect,should strengthen the government's attention;purificate consumption environment,initiate the correct attitude toward consumption positively.In the family aspect,must construct healthy,moderate household consumption culture environment;parents should change their ideas:rational treat children and children's consume;the parents should strengthen the contacting with school.With regard to schools,in the idea guidance,raises scientifical reasonable consumption values;In the content establishment,the consumer education will be integrated into the curriculum system; In the education method,adopts the nimble diverse education methods.Regarding the university students,should strengthen the self-control.Including choose mature consumption values;build healthy consumption media groups of the university student community;develop "the throttle" and "open the source" simultaneously.The elaboration of these three parts attempts to construct a relatively systematic analysis of consumer culture framework for university students,and get a clear and objective understanding of the consumer culture of university students.