A Study Of College Students’ Educational Consumption

In order to meet the demand of development with the times, accepting higher education has undoubtedly become one of the most direct and effective way. People enable to make their own in an invincible position in the fierce market competition by improving their ability. However, the college tuition rises year by year, which makes the consumption of higher education among the college students a new hotspot. Resulting from the Talent Cultivation in colleges out of sync with the needs of society, while facing the increasingly severe employment situation, college students’ consumption in educational have also been affected, some new educational consumption like “Post-graduate Craze” as well as “Certificate Craze” occur at the same time. As a special consumer group, college students’ consumer behaviour has strong representation and forward-looking. I conclude that it is important to handle this phenomenon of educational consumption, then to understand current college students’ demand in that, finally to grasp its regularity, which is significant for advancing the organizational reform of education, as well as course arrangement, and helping students make a reasonable career planning.According to what I mention above, I make a research of most college students in Nanchang, and I draw some conclusions by statistic analysis.(1)Among factors of affecting students’ educational consumption, Truth- Seeking spirit, the demand for jobs and social environment are positively correlated with educational consumption behavior of college students, while economic burden is negatively correlated with that.(2)There is no significant difference for college students’ educational consumption with different genders and monthly disposable expenses, or in different grades and different disciplines.(3)The type of college students’ educational consumption is diversified, which consists of some irrational behaviour.