The Causes And Countermeasures Of Contemporary College Students' Irrational Consumption Behavior Analysis

College students’ consumption behavior is a widespread attention in thecommunity, families, communities, and schools as the object has to guarantee theobligations of college students’ consumption behavior on track. This paper is tocontemporary college student to introduce the class college students’ consumptionbehaviors, the focus of interpretation among the non—rational consumer behavior,analyze the causes of these non—rational consumer behavior, from the start of thesereasons, propose solutions counter measures, in order to make the sound developmentof contemporary college students in the university campus health through this life mustpass through a special stage.