Research On Construction Of Secondary School Identity System

Competition in the 21st century is not only the competition of the product quality, variety of combat, but also the competition of brand image. With the development of the times, following the theory of corporate brand image, brand image of the schools has become the hot point in the field of education in recent years. In the history of human development, education has never mentioned strategic and overall perspective on the political, economic, cultural and social development of various undertakings and human development, which brings about a significant and far-reaching impact.Moreover, in recent years, the concept of quality education has been built in China based on the reform of education. Now quality education in our country is advancing rapidly. Secondary schools students are paid attention by Chinese educators. The development of society relies on their talents after they become adults.They are the force of the future. Training qualified secondary school graduates is the duty of every educator. Truly human-oriented school education means that the secondary schools students can be provided a safe, comfortable, orderly life and learning environment. Mastering the psychological situation of students will promote effective communication between teachers and students. The internal and external communication of schools is the prerequisite that whether it will be accepted. By the construction project of brand image, schools can combine their advantages and resources so as to direct people and realize communication with people. Finally that will enhance the recognition and credibility. Therefore, the improvement of SIS reflects social development and respect for human beings.This article analyzes a concept that the building of school brand image is a reflection of humanistic concern. The theoretical parts pay more attention on the meaning and guiding principles of schools brand building based on a multi-dimensional analysis, and discuss the importance and principles in the course of operation of schools brand building. The aim is to construct the SIS and communicate the image, personality and features to the public. Meanwhile, all the faculties and students will have the same recognition of the schools educational concepts, regulate their behavior, and form the strong cohesion in the school.