A Research On The Group Behavior In Network Society

Chinese economy is developping very fast in recent years.At the same time, the economy is restructuring and urbanization is increasing along with rapid expansion of chinese computer network technology. On the other side, it alsoleads to more network group behaviors caused by network and these behaviors is developping in a complex way, have a big impact and influence on the building of today's society and moral culture.The paper focus on some social events caused by network group behaviors and involves five parts. The first part introduces the research background and research situation at home and abroad, it also studies the review of selected cases and reearch idea and method. The second part introduces the research design and relevant dissemination theory, it includes objective,idea,content,method and meaning of the research and so on. Relevant theories involves theories of agenda setting,opinion leader,gatekeeper,silent spiral and so on. The third part, according to different types of group behaviors, sums up the features of group behaviors happening and aims to find out the reasons through analysis of the rules of network group incidents happening. The fourth part analyzes group mental phenomenons in network society, through which the author aims to find out the root causes of network group incidents. The fifth part provides the moral analysis about network group behavior, the author gives some prevention strategies such as improving relevant laws, speeding up upgrading of network monitoring system, public opinion diverting timely, paying close attention to network group incidents, seizing the opportunity to intervene in a timely manner, avoiding mutual influence and adding fuel to the flames, insisting on being people-oriented and mobiling people to participate in the management positively.In this paper, the author selects"duomaomao"incident,"selling themselves to save the mother"incident,"southchina tiger","baobaotuan","cat mistreating video"incidents and so on as the main targets and analyzes the reason and rules of network group behaviors and strategies of moral building.