The Research On Negative Function Of Campus Youth Subculture Da Hua Tendency To Moral Education And Countermeasure

"Da Hua"named from the film"A Chinese Odyssey"Its explanation is"the bragging words"in Modern Chinese Dictionary."Da Hua"appears frequently in publication, magazine, network, film and work of the television screen and gradually turns verb to noun."Da Hua"refers to Narration methods: special smiles, tease, dismantling, parody, pastiche, and so on. It play tricks on and subvert the extant classical order of words , esthetics order ,the moral order and the cultural order that behind the tradition"Da Hua culture"seriously dispelled the Ideological and political education function and presented the challenge to our country Ideological and political education.This article study from the education angle and analysis the cultural negative effect and proposed countermeasures that refers for the university politics pedagogues.This article, combined with the film"A Chinese Odyssey", have carried on the elaboration of"Da Hua","Da Hua culture"and its connotation and the performance characteristic of it Based on this detailed analysis,"Da Hua culture"causes are the theory of post-modernism, cultural industries, the development of the Internet, as well as shortcomings of university students and so on. This article demonstrate the relationship between"Da Hua culture"and youth subcultures:"Da Hua culture"reflected the situation of youth sub-culture.This article detailed analysis and verification of school youth sub-culture"Da Hua"tendency impedes the implementation of quality education; causes the contemporary university student's value to leave sparsely.The point of supreme entertainment resolves the serious of ideological and political education. The point of anti-hero and moral role models and so on played negative effects on ideological and political education.In response to these negative effects, the author draws on the domestic scholar's advanced academic theory and proposes that strengthen the contemporary aesthetic education of university students, pay attention to the personality development of contemporary college students, use experience and methods that conform to the characteristics of students to educate and guide, develop the type of contact pattern in deological and political education, establish normal venting mechanism of contemporary college students, engage education ,society and family, use multi-carrier and multi-channel and other means of education to overcome function of digestion of the youth sub-culture"Da Hua"tendency of ideological and political educational and strengthen effective of the ideological and political education of college students. With a view, It can benefit for the construction of ideological and political education.