Study On Vocational And Technical Education Brand Cultivating Of Farmers

Comrade Jiang Zemin highlighted that the country has to be developed through science and education strategies and efforts are taken to promote agriculture through science and education approach. at the 15th Congress report.He pointed out that: "Culturing high-quality workers adjusting to the modern requirements and several hundreds of millions of millions of specialized personnel, playing China's huge advantages in human resources, have relation to the 21st century global cause of socialism, we should put education priority development of the strategic position". The key to cultivate modern farmers relies on vocational and technical education of farmers, the country provides some policies'assurance for the development of vocational and technical education of farmers, but with China's accession to WTO, higher education is market-oriented,popular,globalization and autonomy of schools,diversification of the demand ,the historical process growing up,all types of universities at all levels face increasing competition,as an integral part of China's higher education ,vocational and technical education of farmers is also faced with the enormous natural competition. In recent years, the agricultural colleges come out a number of issues in the process of reform and development,some local governments are in the lack of sufficient awareness of the importance to the development of vocational and technical education of farmers;investments are insufficient, infrastructure is weak, teaching conditions are poor; school location is not accurate, professional setting is unreasonable, teachers are inadequate, quality of education is poor etc.These problems make vocational and technical education of farmers graduallydecline, loss of competitiveness.Brand is a product of the development of the market, it is not just a product or service's names and logos.Like commercial brands, the University brand has become a symbol that identifies the level of a university,strength in scientific and technological innovation.However, academic point of view from brand research to vocational and technical education of farmers has little. The article,with the basic principles and analysis methods of marketing,brand study and vocational and Technical Education , tries to build a theoretical framework about brand cultivating of farmers technical education and explores a path that suits China's brand cultivating of farmers technical education, by analysising the status quo of brand cultivating of six farmers technical education institutions from Beijing and Shenyang.There are six parts in this paper.Part I Introduction.It includes posing the questions, the objectives and significance of the study, literature Review, define of the concept.Part II The general theory of brand cultivation for vocational and technical education of farmers.It focuses on the general theory of brand cultivation for Vocational and technical education of farmers,bases on which comes out the constituent elements of the brand of vocational and technical education of farmers.Part III Analysis of the status quo of brand cultivation for vocational and technical education of farmers.It introduces the necessity and the possibility of brand cultivation for vocational and technical education of farmers,and the major problems of vocational and technical education of farmers.Part IV Empirical analysis of brand cultivation for vocational and technical education of farmers.It maily introduces nurturing situation of the constituent elements of the brand of vocational and technical education of farmers,and comes out investigating findings.Part V The basic strategy of brand cultivation for vocational and technical education of farmers.It maily focuses on the brand positioning strategy,the brand cultivating strategy,the brand communicating strategy.Part VI Conclusion.